Edgeio Edges Toward Launch–and a Clash with E-Commerce Giants?

The way Edgeio works is that bloggers would post items they want to sell right on their blogs, tagging them with the word “listing” (and eventually other descriptive tags). Then, Edgeio will pluck them as it constantly crawls millions of blogs looking for the “listing” tag and index them on Edgeio.com.

The site is up and running.

Could be an interesting new model of conducting ecommerce whereby 3rd parties (like eBay, et al) are eliminated and businesses go direct to consumer outside of their own sites. Also could take down the Google AdSense scheme a peg or two.
Wonder how it all ties in with affiliation deals as well?